Wineries Unlimited is the nation’s second largest vineyard and winery conference and trade show. This year it will be presenting two of the most creative wine marketing consultants in the country during two days of programming: Elizabeth Slater of InShort Marketing and Paul Wagner of Balzac Communications. They will conduct five hours of sessions that address the background issues of marketing theory and provide insight into the U.S. wine market.
Wineries Unlimited offers four days of seminars conducted by renowned specialists from the North American wine industry. About 700 exhibitors and 300 exhibitor booths will be featured. A Silent Auction both days of the trade show as well as a Live Auction at the Best of the East Grand Tasting and Gala will benefit scholarship programs of the American Society of Enology and Viticulture’s eastern section.
Attendees will learn how to use a variety of specific tactics and tools as they follow the theme of “Building Community Around Your Brand.” Vintners can determine the most effective means for their specific situations. According to Slater, “It’s important that the wineries are as grounded in marketing and promotion as they are in winemaking and grape growing. Our goal is that every attendee leaves with marketing knowledge they can use today and five years from now.”
Some of the reasons for Eastern wineries to attend include:
- U.S. producers must aggressively market to stay competitive against international producers as U.S. wine consumption rises and the recession continues.
- Distribution is consolidating and the channel is considered increasingly unproductive for small/regional wineries, putting the emphasis on other channels such as tasting rooms, web sales, and wine clubs.
- Wineries need to become comfortable with the means of reaching out to various generational segments as each generation responds to different marketing media and techniques.
Wineries Unlimited will take place March 9-12, 2010 at the Valley Forge Convention Center, King of Prussia, Pennsylvania. For registration and more information you can visit their web site at http://www.wineriesunlimited.com. Attendees can take a virtual tour while those 21 and older can register for a variety of packages including “Trade Show only” passes. Phone registration is available at (866) 483-0172. For general information call: (800) 535-5670.
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