Hiring Your Trade Show Staff
Many companies will outsource their trade show work not only in that they will have a company build their trade show booth, but they will also hire people to work their booth for them. This is usually either because the company is understaffed and too busy, or if the trade show is a high-profile event and the principals of the company are uncomfortable working with the public.
Some trade shows are high-profile in a different way – there are lots of trade show situations where a certain type of talent is appreciated and respected—in the form of physical beauty. Many companies will hire a model or two to work their exhibit, thinking that the pretty faces and skimpy clothes will draw in potential customers..
Other times, companies will hire a keynote speaker or representative from within the industry to represent them. This lends credibility to the company that hired this individual, and it makes the company look like a player in their field. A company must be careful, however, when hiring outside staff to work their trade show.
Anyone who is working the trade show on behalf of your company ought to at least be familiar with the basics. What your company does, who the main players are, and what incentives or offers are available to trade show attendees are some things that everyone working the booth should know.
Additionally, you should take care not to misrepresent your company to potential clients. Make your message clear, and make sure that your trade show graphics, booth, and staff are in line with your corporate identity, brand, and mission.